12 steps · 4 phases

From a local lead to a website you can hand over.

The SiteSeeker playbook follows one business through research, a conversation, the AI website builder, and a clear offer. Use it as a working guide for your next project.

Before you begin: check your search credits, AI credit balance, and hosting allowance. Build and deployment time varies with the project.

The workflow

Each step ends with something you can check before moving on. Already have a website? Start with the project and publishing steps.

Steps 1–2

Prospecting

Find a business and understand the opportunity.

Find a business worth contacting

Start with a location and a business type you understand.

  1. Open Lead Finder and choose a business type and location.
  2. Review the search mode, filters, and credit cost before starting. Search credits are separate from AI credits.
  3. Inspect the website, contact information, and available business details for each result.
  4. Choose prospects with a specific website need you can explain.

Ready to move on when

A short list of businesses to review.

Verify the listing before reaching out. A rating or lead score is a research aid, not proof that the owner wants a website.

Lead Finder

Save the lead and your research

Keep the business and your next action together.

  1. Open the business details and save the lead with the bookmark control.
  2. Find it in your CRM or Saved Leads view.
  3. Record what you noticed, the contact details you checked, and why a website might help.
  4. Keep the pipeline stage current as the conversation progresses.

Ready to move on when

A saved lead with useful notes.

Work with a list small enough to follow up on. Record when an owner asks you to stop contacting them.

Business detailsCRM

Steps 3–4

The conversation

Prepare your outreach and agree on the next step.

Prepare your call guide

Use the AI-generated guide as a starting point for your own words.

  1. Open the lead’s call guide in the business details.
  2. Generate or refresh it if needed, checking your available AI credits.
  3. Verify every business-specific claim and remove anything you cannot support.
  4. Prepare an opening, a question about the business, and a clear next step.

Ready to move on when

A short, accurate opening and a few questions.

Use the guide to prepare. Listen to the owner instead of reading a script line by line.

Call guideAI credits

Agree on a useful next step

Find out what the business needs before promising a solution.

  1. Contact the business through an appropriate channel and introduce yourself.
  2. Explain the specific issue you noticed and ask whether it matters to them.
  3. Discuss the pages, services, contact details, and business goals the site should cover.
  4. If they want a preview, confirm where to send it and when you can realistically deliver it.
  5. Record the conversation and the next action in your CRM.

Ready to move on when

An agreed scope for the first preview, or a clear decision to move on.

Answer pricing questions directly. Separate the website work from any recurring hosting or maintenance you may offer.

Call guideCRM notes

Steps 5–8

The build

Create, review, and publish the right website.

Build in SiteSeeker

Use the built-in AI website builder to turn the business brief into a draft.

  1. Check your AI credit balance before you start. Website generation and later edits spend AI credits.
  2. Open the lead and choose Generate website. SiteSeeker saves an unsaved lead before starting the build.
  3. Use the builder conversation to describe the business, pages, style, and required content.
  4. Review the generated website and ask for specific changes in chat.
  5. Check the mobile layout, service details, images, phone links, and forms. Confirm that any form has a working destination.

Ready to move on when

A website draft you have reviewed and can keep editing.

Do not invent testimonials, certifications, business results, or contact details. A generated draft needs your review before it represents a client.

Generate websiteAI website builder

Keep the work in a project

Use the project as the record of the website and client engagement.

  1. Open the project associated with your generated website.
  2. If you are bringing an existing website, use Create project from the lead or create one in Projects.
  3. Check the business information and add the agreed scope and next action.
  4. Keep the project status consistent with what has actually happened.

Ready to move on when

One project linked to the right lead.

Check for an existing project before creating another one for the same engagement.

ProjectsCreate project

Publish or connect an existing site

Publish from the builder, or bring an existing project through GitHub or ZIP.

  1. For a builder site, choose Publish, review the subdomain, and confirm. Later edits reach the public site when you publish them.
  2. For an existing site, open Hosting or Setup website in the project. Choose Upload ZIP or GitHub.
  3. For GitHub, authorize access, select the repository and branch, and review the deployment settings. Enable automatic deploys only if you want pushes to publish changes.
  4. For ZIP, supply the supported website source or export. A hosted-only service may not provide an export that SiteSeeker can run.
  5. Watch the build status and logs. Build time varies; open the live address only after the deployment succeeds.

Ready to move on when

A successfully deployed site at a working address.

Keep secrets out of browser code and ZIP exports. Test the public site, including mobile layout and forms, before you share it.

Builder PublishHostingGitHub or ZIP

Steps 9–12

The sale and hand-off

Share a clear offer and follow through on the agreement.

Complete the sale and hand-off

Confirm the agreement, payment, and client access.

  1. Follow up at the time you agreed and answer questions about the website or offer.
  2. Confirm the deliverables, domain, launch timing, and any ongoing maintenance in writing.
  3. Direct the buyer to the published listing’s checkout when using SiteSeeker’s sale flow.
  4. Check the recorded payment and purchase status before treating the sale as complete.
  5. Confirm client access and the website’s ownership or transfer status, then record any remaining work.

Ready to move on when

A completed transaction with clear ownership and next steps.

A viewed preview, a verbal yes, or a CRM stage change is not proof of payment. Check the transaction record.

Listing checkoutProject details

Review the work and repeat

Use your own results to choose the next project.

  1. Review which prospects replied and which offers became paid work.
  2. Compare the time and credit costs of searches, builds, revisions, and follow-ups.
  3. Track paid website work separately from recurring maintenance or hosting revenue.
  4. Choose a next batch you can support, and keep existing client commitments visible.
  5. Update your brief and outreach based on what you learned.

Ready to move on when

A manageable next batch and a clearer process.

Set your own activity goals. A playbook cannot guarantee a client, conversion rate, or amount of revenue.

CRMProjectsYour records

Conversation examples

Adapt these examples to the business and the work you actually offer. Replace every bracketed field before using them.

“Hi, I’m [name]. I was looking at [business] and noticed [specific, verified issue]. I build websites for businesses like yours. Is that something you’re interested in improving?”

What to track

Use your own activity and results to set a realistic workload. The goal is to see what needs attention.

Outreach

Track prospects reviewed, messages sent, replies, and agreed next steps.

Which businesses are having a useful conversation with you?

Delivery

Track AI credit use, time spent building, revisions, and outstanding approvals.

Can you deliver the scope you quoted at a sustainable cost?

Sales

Record completed payments separately from previews, verbal interest, and CRM stage changes.

What has actually been paid, and what still needs a decision?

Ongoing work

Track active maintenance agreements, recurring charges, and client support commitments.

Do you have capacity to support the next client?

Before you hand it over

Use this review with each client project.

  • Business details

    The services, contact information, images, and claims have been checked with the client.

  • Website behavior

    The mobile layout, navigation, phone links, and forms work on the published site.

  • The offer

    The scope, one-time price, recurring charges, and maintenance responsibilities are written down.

  • Payment and access

    The transaction status and client ownership or access are confirmed in the relevant records.

  • Launch arrangements

    The domain, hosting, and any remaining launch tasks have a clear owner.

  • Next contact

    The client knows how to ask for help, and you have recorded any follow-up commitments.

Put the next step to work.

Choose one business and start with a useful observation.

Open SiteSeeker