Walk into every callknowing the business.
SiteSeeker writes a cold call guide for each local business you find, from its own listing: when to call, how to open, what to bring up and what to say when the owner pushes back.
The business
Alder & Sons Plumbing
Plumber · Tacoma, WA
- Rating
- 4.8 · 96 reviews
- Hours
- Mon to Fri, 7 AM to 5 PM
- Phone
- (253) 555 0148
- Website
- None found
Best time to call: Tuesday to Thursday, 1 to 3 PM. Crews are out on morning jobs, and the owner is back quoting before the end-of-day rush.
How to open
Pick one angle and say it in your own words. Tap an angle for an example line.
- 1Good news, bad newsDisarms an owner who gets a sales call every week.
One way to say it
Bad news, this is a cold call. Good news, it is a short one. I built a website for Alder & Sons and I think you will like it. Can I text you the link?
- 2The review they are proud ofOpens on the 4.8 rating before anything else.
- 3The burst pipe searchEmergency customers search on a phone, in a hurry.
- 4Already builtFor the owner who says they have no time.
The call guide
A web design cold call script, written for one business.
Open a lead, press Generate call guide, and it reads that listing before it writes a word. One AI credit, saved to the lead. Want a script to adapt by hand? Read our web design cold call script.
What it readsThe listing
- Name and category
- Address and city
- Rating and review count
- Customer reviews
- Opening hours
- Phone number and map link
What you getThe call guide
- Best time to callA specific window, and why it suits this trade. Built from their opening hours.
- How to openFour to six different angles, each with a tip and an example line.
- What to bring upThree to five talking points from their rating, reviews and location.
- If they push backThree or four objections owners in this trade raise, with answers.
- How to land itHow to end the call on a committed next step, not a maybe.
- Word for wordA voicemail under 20 seconds and a text follow-up, ready to copy.
Objections
The pushback, answered before you dial.
- Answers stay visible for the whole call, not behind a menu
- A voicemail under 20 seconds for when nobody picks up
- A text follow-up, with its own copy button
- Copy the full guide in one click
If they push back
“We get all our work from word of mouth.”
That makes sense with a 4.8 rating. The site is for the people your customers send your way. They look you up before they call, and right now they find a map pin and nothing else.
“I don’t have time for this right now.”
Totally fair, you are between jobs. The site is already built. Can I text you the link to look at tonight?
Word for word
The only parts with fixed wording. Everything above is yours to paraphrase.
Voicemail · under 20 seconds
Hi, this is [Your Name] with [Company]. I built a website for Alder & Sons and I would like you to see it first. I will text you the link. Talk soon.
Illustrative objections and voicemail for a fictional business.
The pitch kit
The follow-up, with the site in it.
Once you build a site, the pitch kit in the builder writes the cold email and the text message that go with it. It fills in the business name, trade and city and drops the live link into both.
- Three tones: Friendly, Direct and Value-first
- Not published yet? A placeholder holds the link until you publish
- Written from templates, so it uses no AI credits
More ways to write the first email are in cold email templates for web designers.
Pitch kit
Alder & Sons Plumbing
Site link
Tone
Subject
A website I made for Alder & Sons Plumbing
Hi, I came across Alder & Sons Plumbing and I think your plumbing business in Tacoma deserves a website that matches the quality of your work, so I went ahead and built one for you to look at. You can see it here: alderandsons.siteseeker.app It is already live and mobile-friendly, with your services and a clear way for new customers around Tacoma to get in touch. Take a look and tell me what you think. If you want it as your real site, I can have it fully set up quickly. Would you be open to a quick reply if it looks good? Thanks, [Your name]
Text message
Hi, I built a new website for Alder & Sons Plumbing and wanted to show you: alderandsons.siteseeker.app Take a look and let me know what you think. If you like it I can get it live for you fast.
Switch the tone to see the real templates for a fictional plumber. Your sign-off replaces [Your name].
Where it fits
From the lead to the call to the follow-up.
The call guide lives on the lead. The pitch kit lives in the builder. Both read the same business.
[1]
Find the business
Search a city and a trade in the lead finder and open a business with no website.
[2]
Build the site first
Generate its website from the listing, so the call has something real to show.
[3]
Call with the guide
Open the Call guide tab on the lead, pick an opener and keep the objections in view.
[4]
Follow up in writing
Send the pitch kit email or text with the live link, or share a client preview.
Lead finderAI website builderClient previews
Calling a business that already has a site? Run it through the free SEO checker first, so you can talk about its real speed and mobile scores.
Before you dial
- Calls
Check the National Do Not Call Registry and your state’s rules before calling, keep your own do-not-call list, and call during business hours.
- Texts
Marketing texts to mobile numbers carry consent rules under the TCPA. Send the text follow-up after a conversation where the owner agreed to it.
- Email
CAN-SPAM asks for an honest subject and sender, your physical postal address and a clear way to opt out, honored within 10 business days.
General information for US outreach, not legal advice. Rules differ by state and country, and you are responsible for the calls and messages you send.
Before your first call
How call guides work.
Asked and answered.
What the guide contains, what it costs and what the pitch kit sends.
Know the businessbefore the phone rings.
Find a business with no website, build its site, then open the call guide and dial.