Free tool · Pricing

Web Design Pricing Calculator

Price a small business website from your own rate and hours, with a monthly plan and three packages.

  • Free
  • No signup
  • Runs in your browser

These are example numbers, not market prices

Every rate, hour and percentage below is an editable starting assumption. Replace them with your own so the price reflects how you actually work.

Project scope

Client size

Labor is priced at 100% for this size, to cover extra stakeholders and review rounds. Change the percentages under assumptions.

Features and extras
Your assumptions: hours and adjustments

Example values. Time a few of your past projects and put your real hours here.

Your price

One-time price
$1,850 to $2,500
Midpoint $2,200
Monthly recurring
$105/mo
Hosting plus maintenance
Annual client value
$3,460
Setup plus 12 months

Suggested packages

Basic keeps the pages and features the client needs and drops copywriting, SEO setup, logo and rush. Premium adds all three extras and doubles the monthly maintenance hours.

  • Basic

    5 pages, Contact or quote form, Hosting only

    $1,900

    + $30/mo

  • Standardyour scope

    5 pages, Contact or quote form, SEO setup, Hosting and 1 h of maintenance a month

    $2,200

    + $105/mo

  • Premium

    5 pages, Contact or quote form, SEO setup, Copywriting, Logo design, Hosting and 2 h of maintenance a month

    $3,200

    + $180/mo

How the price adds up

Hours

  • Setup, design and launchfixed8 h
  • Pages5 pages × 3 h15 h
  • Contact or quote formfixed2 h
  • SEO setupfixed4 h
  • Total hours29 h

One-time price

  • Labor29 h × $75/h$2,175
  • Client size: Small or solo$2,175 × 100%$2,175
  • Price range$2,175 ± 15%, rounded to $50$1,850 to $2,500

Monthly plan

  • Hostingyour monthly fee$30
  • Maintenance1 h × $75/h$75
  • Monthly totalrounded$105

Annual client value

$2,200 + 12 × $105 = $3,460

How it works

How to use the web design pricing calculator

Enter your hourly rate and the scope of the site you are quoting. You get a price range, a monthly plan, the annual client value and three packages, with every line of the math shown.

  1. 1

    Set your rate

    Enter your hourly rate, then replace the example hours under assumptions with your own.

  2. 2

    Describe the project

    Choose the pages, features, client size and whether it is a rush job.

  3. 3

    Add a monthly plan

    Turn on hosting and maintenance and set the fee and hours it covers.

  4. 4

    Send it

    Copy the breakdown, or turn the estimate into a pre-filled proposal.

Good to know

Start from your hours, not a number you saw online

Most freelancers price their first sites by copying someone else. This calculator starts from your hours and your rate instead, so you get a number you can explain and hold when a client pushes back.

  • Time your next few projects: planning, design, each page, forms, booking, launch and revisions.
  • Pick a rate you would be happy to earn, and include sales calls, email and admin. If half your week is billable, your rate covers the other half.

Price the scope, then adjust for the client

Scope is what the site has to do: pages, bookings or products, who writes the words, whether it needs a logo. Each shows up as its own line, so the client sees what they pay for.

Bigger clients usually mean more reviewers and more rounds of changes, so client size adds a percentage. Rush work gets its own surcharge, because it displaces other work.

Quote a range, then commit to one number

A range helps early, while the scope is still moving. Once the scope is agreed, send one number or one set of packages, because a written range invites the client to pick the bottom of it. A narrow range says you are confident; a wide one says there is still a lot you do not know.

Why the monthly plan matters

A build pays once. A hosting and maintenance plan pays every month and keeps you close to the next project. That is why the calculator shows annual client value: the project plus twelve months of the plan.

Price the plan from real hosting and tool costs plus the hours it includes, and spell out what those hours cover.

Three packages make the decision easier

Three options turn "should I hire this person?" into "which one suits me?":

  • Basic: the pages and features the business needs.
  • Standard: your scope, usually the pick.
  • Premium: adds copywriting, SEO setup, a logo and more maintenance.

After each project, compare estimated and real hours and update your assumptions. Then find people to quote: SiteSeeker finds local businesses with no website.

Frequently asked questions