Free Web Design Proposal Generator

For a small business owner the proposal usually is the sale: the one document they read, forward to a partner and decide on. It has two jobs: show you understood what they need, and remove every reason to wait.

Keep it short. The owner reads between jobs, often on a phone, so one or two pages beat a long document about your process.

The generator builds them in the order the owner's questions come in:

• Summary: what the site will do for the business, in their words.
• Scope and deliverables: exactly what is included. Anything else is a priced change.
• Timeline: a realistic range, tied to the deposit and receiving their content.
• Investment: one price, or three packages.
• Ongoing care: what the monthly plan covers, and its price.
• Payment terms and expiry: the deposit, when the balance is due, and an offer end date.
• Next steps: exactly how to say yes.

One price works when the scope is clear and the client asked for something specific. Three packages work when you are unsure of the budget: they turn a yes or no into a choice, and let the owner spend less or more without saying no. Make them differ in ways the owner cares about, like who writes the words.

Work out the price first, from your own hours and rate. The Web Design Pricing Calculator can send its scope, packages and monthly plan straight into this generator.

• Sending it days later: interest peaks right after your call, so send it the same day.
• Leading with your process: lead with the result for their business.
• Vague scope: "a modern website" invites a fight about revisions.
• No expiry or next step: the proposal sits in an inbox.
• Never following up: a friendly check-in a few days later is expected. Stop when the owner says no.

Need businesses to send proposals to? SiteSeeker finds local businesses without a website by city and category.